My name is Lucy Randall.

I specialise in crafting digital experiences that help brands thrive. Whether you need a brand-new website, an e-commerce store, or expertly designed documents, I bring a strategic approach to every project. With expertise in UX/UI design, digital strategy, and content creation, I ensure that every solution is tailored to your unique needs. Let’s work together to create something that is impactful and effective.

Transforming your ideas into engaging digital solutions

With a strong background in digital communications, UX/UI design, and strategy, I help businesses establish a compelling and functional online presence. I am skilled in developing and executing communications strategies tailored to diverse audiences, ensuring that each message is clear, engaging, and effective.

I have extensive experience in:

  • UX/UI Design – Wireframing, prototyping, usability testing, and optimizing user experiences.

  • Strategy – Aligning digital solutions with business goals and audience needs.

  • Digital Production – Managing projects from concept to execution.

  • CMS Expertise – High-level literacy in WordPress, Umbraco, and NationBuilder, including information architecture planning.

I’ve worked with a range of clients to build intuitive websites, launch successful digital campaigns, and design e-commerce stores that convert. Whether you’re starting from scratch or need a refresh, I’m here to bring your vision to life.

Services

I offer a range of services to help you build and grow your online presence.

  • Custom websites tailored to your brand and goals.

  • Helping you align digital solutions with your business vision.

  • Ensuring your website is intuitive, engaging, and user-friendly.

  • Designing and implementing effective online marketing campaigns.

  • Setting up and optimising e-commerce stores for maximum sales.

  • Keeping your website updated and running smoothly.

  • Professionally designed materials that enhance your brand’s credibility.

  • Engaging and persuasive content tailored to your audience.

  • Wireframing, prototyping, usability testing, and improving digital interfaces.

  • Creating targeted strategies to effectively engage your audience.

Who I’ve worked with

Auspicious Arts Projects, Outloud Inc., Department of Customer Service, Sydney Film Festival, Sydney Institute of TAFE, Sydney Story Factory, Charter Hall Accountants, International Federation of Arts Councils and Culture Agencies, Four Winds Classical Music Festival, L’OR Espresso, Australia Day Council of NSW, OzHarvest, Energizer, Goodman Property Management, Laser Clinics Australia, National Disability Services, Japan National Tourism, Office of Environment and Heritage, Clean Oceans, Banana Boat, Moccona, Museum of Old and New Art (MONA), Kaldor Public Art Projects, Changi Airport Singapore, PPG Architectural Coatings, Australia Council for the Arts, ACON