Your brand deserves a
story teller.
I’m Lucy Randall, a Sydney digital producer. I plan, design and build websites, emails and campaigns for founders and creative businesses, then stay on to keep them working.
Where I can help
Problems I can help you solve.
Most people come to me knowing something isn’t working, even if they can’t yet say what. Usually it’s one of these.
Knowing where to start
A clear, prioritised plan for your website and marketing, in plain language.
Turning visitors into customers
Simple pages and clear paths that make it easy to book, buy or enquire.
Filling the quieter months
Seasonal sales campaigns, planned and run for you, from the website to the inbox.
Bringing customers back
Regular emails that bring past customers back for their next booking or order.
Keeping your site up to date
Dates, prices, products and pages kept current every month, so you don’t have to.
Looking like one brand
Print, social, email and web assets that all look like they came from the same place.
Ways to work together
A one-off project, or a senior pair of hands every month.
Strategic projects
Scoped and quoted per project, to grow bookings, sales and reach. For example:
Digital strategy and planning
UX audits, user research and service design
Website strategy, UX, design and build
Sales and email campaigns
SEO and GEO, so you can be found in search and in AI answers
Brand identity and guidelines
Social media and print marketing
Ongoing support
Retained support
A set number of hours each month, with your work at the front of the queue. Ideal for updates, campaigns and the steady work that happens after launch.
Digital production
Content updates, new pages, product uploads and technical fixes, as and when you need them.
Design
Print, website, email and social media assets that stay on brand.
Every engagement is quoted up front once I understand what you need, so there are no surprises.
Selected work
Projects where the thinking, build and handover all had to hold together.
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LOT 101
Website design and build, 2026
One website bringing together a Blue Mountains estate’s venues and sub-brands.
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EirWaves
Launch readiness, 2026
Rescued an incomplete Shopify build two weeks before launch, resolved every outstanding issue and delivered a launch-ready site on time.
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Capricorn Press
Website design and build, 2026
A full Shopify design and build, including a custom “shop by colour” tool.
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Domenica Wines
Trade brochure, 2026
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Australian Sewing Guild
Partner collateral, 2026
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11th House Wines
Trade brochure, 2026
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Domenica Wines
Website design and build, 2022
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buy.NSW
UX design, 2019-2021
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Auspicious Arts Projects
CRM UX strategy, 2021
How it works
What working with me actually looks like.
01
We talk
I learn your whole world
Every project starts with a conversation. I learn what you’re building, what’s getting in the way, and which questions need answering before the work starts.
02
I frame it
I find the real problem
Before any design or build decisions, I map the landscape and give you a clear view of what we’re solving and how.
03
We build
Design follows strategy
You’re involved at the decisions that matter, without having to manage every detail.
04
You own it
I stay in your corner
The handover is part of the work: documentation, practical guidance, and a site you can update and grow yourself.
Systems
I work in the systems you already have.
If you’re already set up on one of these, we can usually improve what you have rather than starting again.
Websites and online stores
Squarespace · Shopify · WordPress
Email marketing
Klaviyo · Mailchimp
UX and prototyping
Axure · Sketch
Interactive storytelling
StoryMaps
From my clients
“I can’t say thank you enough for stepping in and seeing us through to presale launch. Your professionalism, calm under pressure, and agility completely saved the day. Thank you for everything, and very much looking forward to continuing our work together.”
Sarah Dawes
Founder, EirWaves
EirWaves website launched May 2026
“Lucy is very responsive which was especially important for the urgent sales booklet I needed for a sales trip. Design came together really quickly, her copywriting really elevated my raw material and she was able to problem solve our printing timeline with great results. We had worked with Lucy a few years before on a website redesign (which we also love) and couldn’t recommend her more highly for your digital, marketing and printing needs.”
Erin Pooley
Domenica Wines / 11th House
June 2026
“Lucy calmly managed the digital launch and everything worked seamlessly, which allowed us to keep our focus on our artists and the live public event. Lucy is knowledgeable, responsive, flexible, and is sensitive to the needs of creative processes.”
Melanie Carolan
General Manager, Outloud
Stories From Here, launched 2024
About Lucy
For fifteen years I’ve worked in digital production, first as a producer managing builds from brief to launch, then as a UX designer and strategist shaping the thinking behind them. I’ve delivered more than 30 website builds across arts, hospitality and government, from OzHarvest to the Sydney Film Festival relaunch, and spent three years as a Senior Service Designer for NSW Government on buy.NSW. I’ve also run arts festivals of my own. My clients now range from boutique wineries and hospitality estates to independent founders and creative organisations.
The thread is the same: I can hold the technical build, the digital structure and the aesthetic intent at once.
The best briefs start as a conversation.
Tell me what you’re working on, even if it’s half-formed. I’ll tell you honestly where I can help most, and if I’m not the right fit, I’ll point you in the right direction.